Walton, Bangladesh’s leading electronics brand, and Orix Fabric Care, a US-based homecare brand, recently signed an agreement to introduce consumers to a unique laundry cleaning experience.
Mostafa Kalam, Walton Home Appliance Chief Business Officer, and Khondoker Md. Mominul Huq, Home and Personal Care Business Head of Remark HB, inked the deal on behalf of their respective organisations at the latter’s corporate office in the capital’s Gulshan area, according to a press release.
Walton Home Appliance Brand Manager Fazle Rabbi and Remark Brand Manager Fahim Haque, among others, were present at the signing ceremony.
At the signing ceremony, Walton Home Appliance CBO Mostafa Kamal said, Walton’s washing machine is now the market leader in terms of sales. Walton is strongly committed to providing customers with world-class washing machines at affordable prices. Thus, we joined hands with Orix. As per today’s agreement between Walton and Orix, customers of Walton washing machine will get free liquid detergent of the Orix brand to get a new experience in laundry cleaning.”
Remark HB Ltd’s Home and Personal Care Business Head Khondoker Md. Mominul Huq said that the partnership with Walton would yield fruitful results due to the active participation of Bangladesh’s leading electronics brand.
Under the agreement, Orix will supply liquid detergent to Walton Home Appliances, and Walton will provide it for free to consumers upon the purchase of Walton washing machines.
In addition, Orix will feature these washing machines in their promotional activities, including packaging, leaflets, campaigns, and advertisements. Orix will also have the opportunity to set up promotional booths at Walton’s Plazas and outlets across the country.
