10 Minute School recently ran a digital advertising campaign on Facebook to promote its new course, ‘Kids’ English’. The campaign was crafted and executed by 10 Minute School (https://10ms.io/10ms-app01) and implemented in cooperation with Httpool, the Facebook Authorized Sales Partner in Bangladesh, to generate maximum enrollments for the program while maintaining competitive cost per results.
To meet their goal, 10 Minute School ran multiple campaigns on Facebook with the Conversions objective to generate maximum enrollments for the course. The campaigns targeted parents with preschoolers, early school-age children, preteens, and those interested in English, speaking and tutoring across Bangladesh. Custom audiences and lookalike audiences were utilized for retargeting to warm audiences based on their interaction within the website as tracked by the Facebook Pixel and Facebook Page contents, a press release said.
Till date, the campaign has reached over 6.7 million people, served more than 37 million impressions, generated 750K link clicks, and successfully achieved 9,000 sign-ups, which is over 70% of the total enrollments acquired for the course so far, for $22,000.
Marketing Manager & Lead of 10 Minute School, MufassalSaif, mentioned, “To reach our potential customers through Facebook advertisement, we profiled our audience with prospective and retargeting ads. Parents-targeted campaigns gave us wonderful results. Besides, our landing page, lookalike, and video view retargeting did the rest to ensure more than 9,000 sign-ups!”
“Marketing on Facebook can help businesses efficiently reach all of the people who matter most to them. By effectively leveraging Facebook’s robust targeting solutions and proven media and creative best practices, 10 Minute School was able to maximize enrollments for their Kids’ English program, drive more efficient outcomes for the brand and ultimately achieve their specific business goals” adds TithiChowdhury, Facebook Client Partner, Httpool Bangladesh.
