Internationally reputed Bangladeshi scholar Dr Riad Shams has penned an academic book on marketing management along with three foreign professors.
Prof Dr Mijanur Rahman of marketing department at Dhaka University unveiled the book as the chief guest at Faculty of Business Studies in Dhaka University on Saturday.
Dr Riad Shams is senior lecturer in marketing and PhD programme leader at the Newcastle Business School of Northumbria University in United Kingdom.
Prof Michael R. Czinkota of Georgetown University, Prof Masaaki Kotabe from University of Hawaii in USA and Prof Demetris Vrontis of Nicosia University are co-authors of Dr Riad for the textbook.
This core textbook provides students with comprehensive insights on the classical and contemporary marketing theories and their practical implications, according to the brief at the programme.
On the occasion, Dr Mijanur Rahman referred to the new book on marketing management as an important resource for Bangladeshi students and researchers as a native scholar made input in the text alongside international experts.
Regarding the book, author Dr. Riad said the fourth edition from Springer Publishing of Switzerland sheds light on the changing marketing systems of the global economy and technology-based business of the future.
He said the core and complex issues are presented in a simplified manner providing students with a stimulating learning experience that enables critical thinking, understanding and future application.
Besides, the author believes that constructive thinking; understanding and future corporate world can make themselves qualified leaders.
The text features new classical and contemporary cases, new interdisciplinary and cross- functional implications of business management theories, contemporary marketing management principles and futuristic application of marketing management theories and concepts.
