The first networking event of the Association of Advertising Agencies of Bangladesh (AAAB), titled “AAAB HUB,” was held on December 9 at 6 PM at the Banani Club Banquet Hall.
The event was attended by owners, CEOs, association members, and executive committee members from more than 60 advertising agencies. The Chairman and Managing Director of Unilever Bangladesh, Mohammad Javed Akhtar, was present as the special guest.
The entire program was moderated by Nazim Farhan Choudhury, Vice President of the executive committee. The event commenced with a speech from Sanaul Arefin, the President of AAAB. In his speech, he highlighted the progress of Bangladesh’s advertising industry and emphasized the importance of collective efforts for its development. He stated, “We have been working in the advertising industry with integrity for a long time. Now is the time for us to take on the responsibility of leading an awareness campaign that will foster a positive mindset among people. It is essential to make people understand that good stories always lead to good outcomes. Together, the advertising agencies aim to bring about positive changes for the country through such campaigns.”
During the event, the keynote speaker and special guest, Mohammad Javed Akhtar, Chairman and Managing Director of Unilever Bangladesh said, “Creativity still remains at the core of the advertising world. The effectiveness of ad copy and how well it connects with the audience can be further enhanced through research-based evaluation. One of the major challenges of this new era is maintaining a balance in the use of big data and small data. He also emphasized focusing on improving mutual intellectual understanding between agencies and clients rather than just strengthening their relationships”.
The General Secretary of AAAB, Syed Ahsanul Apon, discussed the future objectives and goals of the association. He said, “As the Association of Advertising Agencies of Bangladesh, we aim to act as a bridge between the industry and the government. Our mission includes advocating for fair policies, promoting innovation, improving skills, and strengthening the advertising sector to contribute to the country’s economic growth. Through effective campaigns, we aim to generate employment, increase tax revenues, and foster overall social and economic progress.”
Vice President Nazim Farhan Choudhury added, “The advertising industry in Bangladesh is currently undergoing significant changes and growth. To steer this industry towards its maximum potential, we need to rely on everyone’s strength and expertise, as we are the sector that keeps the rest of the economy running.”
It is noteworthy that the Association of Advertising Agencies of Bangladesh (AAAB), established in 1978, represents directors or owners of agencies engaged in various communication businesses such as television, newspapers, digital media, events, outdoor campaigns, and activations. This organization has been working for the development of the advertising industry while serving as a bridge between clients, the government, and society.
Guests at the event expressed positive opinions about the significance of this networking hub. They believe it will not only strengthen professional relationships among advertising industry professionals but also play a pivotal role in enriching the advertising sector further.
Prominent figures from the advertising industry, including Geeteara Safiya Choudhury, Ramendu Majumdar, Sara Zaker, Muneer Ahmed Khan, and Yusuf Hassan, were present at the event. With everyone’s active participation, the program concluded on a hopeful note, envisioning a stronger future for the advertising industry.
The first networking event of the Association of Advertising Agencies of Bangladesh (AAAB), titled “AAAB HUB,” was held on December 9 at 6 PM at the Banani Club Banquet Hall.
The event was attended by owners, CEOs, association members, and executive committee members from more than 60 advertising agencies. The Chairman and Managing Director of Unilever Bangladesh, Mohammad Javed Akhtar, was present as the special guest.
The entire program was moderated by Nazim Farhan Choudhury, Vice President of the executive committee. The event commenced with a speech from Sanaul Arefin, the President of AAAB. In his speech, he highlighted the progress of Bangladesh’s advertising industry and emphasized the importance of collective efforts for its development. He stated, “We have been working in the advertising industry with integrity for a long time. Now is the time for us to take on the responsibility of leading an awareness campaign that will foster a positive mindset among people. It is essential to make people understand that good stories always lead to good outcomes. Together, the advertising agencies aim to bring about positive changes for the country through such campaigns.”
During the event, the keynote speaker and special guest, Mohammad Javed Akhtar, Chairman and Managing Director of Unilever Bangladesh said, “Creativity still remains at the core of the advertising world. The effectiveness of ad copy and how well it connects with the audience can be further enhanced through research-based evaluation. One of the major challenges of this new era is maintaining a balance in the use of big data and small data. He also emphasized focusing on improving mutual intellectual understanding between agencies and clients rather than just strengthening their relationships”.
The General Secretary of AAAB, Syed Ahsanul Apon, discussed the future objectives and goals of the association. He said, “As the Association of Advertising Agencies of Bangladesh, we aim to act as a bridge between the industry and the government. Our mission includes advocating for fair policies, promoting innovation, improving skills, and strengthening the advertising sector to contribute to the country’s economic growth. Through effective campaigns, we aim to generate employment, increase tax revenues, and foster overall social and economic progress.”
Vice President Nazim Farhan Choudhury added, “The advertising industry in Bangladesh is currently undergoing significant changes and growth. To steer this industry towards its maximum potential, we need to rely on everyone’s strength and expertise, as we are the sector that keeps the rest of the economy running.”
It is noteworthy that the Association of Advertising Agencies of Bangladesh (AAAB), established in 1978, represents directors or owners of agencies engaged in various communication businesses such as television, newspapers, digital media, events, outdoor campaigns, and activations. This organization has been working for the development of the advertising industry while serving as a bridge between clients, the government, and society.
Guests at the event expressed positive opinions about the significance of this networking hub. They believe it will not only strengthen professional relationships among advertising industry professionals but also play a pivotal role in enriching the advertising sector further.
Prominent figures from the advertising industry, including Geeteara Safiya Choudhury, Ramendu Majumdar, Sara Zaker, Muneer Ahmed Khan, and Yusuf Hassan, were present at the event. With everyone’s active participation, the program concluded on a hopeful note, envisioning a stronger future for the advertising industry.
