After creating a stir by massive arrangements in screening football world matches on the Dhaka University (DU) campus, Nagad has once again risen to the occasion in a similar manner during the ongoing ICC Men’s Cricket World Cup 2023.
The country’s popular mobile financial service provider has set up a giant LED screen at DU’s TSC for cricket enthusiasts so that they can watch matches of their favourite teams live in a stadium-like atmosphere.
Everyday hundreds of avid cricket fans are enjoying World Cup matches live on the giant screen.
Keeping in mind a possible rise in the number of spectators in the coming days, Nagad has also prepared two more venues on the university campus to screen World Cup matches with prior permission from the authorities concerned.
The university authorities and Bangladesh Chhatra League are providing all necessary assistance to Nagad to make the arrangements successful, says a press release on Monday.
Nagad has already proved its passion and enthusiasm for the Cricket World Cup and the Bangladesh team in many ways.
Tanvir A Mishuk, founder and managing director of Nagad Ltd, has announced that if Bangladesh wins the ICC Men’s Cricket World Cup 2023, Nagad will give BMW cars as gifts to each player in the 15-member team. The screening of cricket matches on giant screens is also an expression of Nagad’s profound love for cricket.
During FIFA World Cup 2022, the world’s fastest-growing MFS company made massive arrangements for hundreds of fans to watch matches of their favourite team on giant screens on the Dhaka University campus.
The entire football world responded to Nagad’s great endeavour. Many famous footballers, different global organisations, and governments of various countries shared video clips and pictures of crazy cheering of football fans for their favourite teams, especially Argentina, in front of giant screens installed by Nagad.
At that time, the MFS company promised that they would stay beside fans in the same way during the ICC Cricket World Cup 2023.
So, Nagad started screening matches live from the first day of the tournament which kicked off on 5 October 2023.
Hundreds of people have also been attracted to this arrangement. Cricket fans are coming from far and wide to watch matches on a giant screen at TSC. The noteworthy presence of Dhaka University students adds more colours to the event. It seems like everyone is watching the game from stadium galleries. In the innings break, there are also entertainment programmes in place to delight the audience – all generously organised by Nagad.
Nadag has expressed satisfaction with this huge response. Its officials said if such a response continues, they will increase the number of venues to screen matches.
Md Shihab Uddin Chowdhury, chief commercial officer of Nagad Ltd, said, “Our commitment lies in supporting youth and sports. With the Bangladesh team participating in this World Cup, it is our responsibility to provide cricket enthusiasts with the chance to witness their favourite team’s matches on large screens, creating a stadium-like ambiance. We talk about embracing change, and we anticipate that the Bangladesh team will bring something new to us by winning this World Cup.”
Just ahead of the Cricket World Cup 2023, Nagad released a joint video content titled “One More Time”, featuring Shakib and Tamim, where they encourage the nation and express their desire to bring pride to Bangladesh in the world cup. There had been a lot of discussion going on online and offline about this content.
Moreover, Nagad has also come up with different offers to make the World Cup-watching experience easier for its customers. Cricket lovers will be able to watch all world cup matches of their favourite teams on Rabbithole, a video streaming platform, by subscribing to an exclusive pack for just BDT 60 using Nagad’s payment gateway.
