PRAN-RFL Group a leading business conglomerate of the country, has targeted to export products worth $1 billion by 2025 and $2 billion by 2030.
Ahsan Khan Chowdhury, Chairman and Chief Executive Officer of the group, made the announcement at a press briefing event titled “25 years of PRAN-RFL export: Taking Bangladesh to the world” at a hotel in the capital on Sunday.
To achieve the aim Pran-RFL wants to export all the products it manufactures. PRAN-RFL exported worth $532 million in 2021-22 fiscal year.
Mentioning that the country’s export sector has done well despite the global crisis due to corona and Russia-Ukraine war, Ahsan Khan Chowdhury, said, “We had a chance to do better but we have not been able to fully attain that opportunity due to various reasons including non-availability of liner service on particular routes, abnormal increase in freight cost rate and not having enough containers”.
He sought government’s attention to solve these problems to increase the4 country’s export export.
Pointing out that the current government has set an export target of $80 billion by 2024, the Chief Executive Officer of PRAN-RFL Group said that the export sector must be diversified to attain the goal.
He mentioned creation of funds for country branding as well as product branding, funding support for participation in trade shows in different countries, introduction of international standard testing labs, export insurance, good agricultural practices will play an effective role in increasing export.
Currently PRAN-RFL exports products from 7 out of 10 top and potential sectors of Bangladesh including agricultural products, plastic products, RMG, footwear, light engineering, chemical products and furniture to different parts of the world.
Ahsan Khan Chowdhury said, “Our group’s products are now competing with well-known brands of different countries and are being placed in famous chain shops. PRAN-RFL Group products are available in chain stores including Walmart, Carrefour, Loblaws, Aldi, Lidl, Mydin, Dollarama and Tesco.”
He said Pran-RFL isworking tirelessly to ensure it leads country’s diversified export sector from the front.
He also said, “We have plan to export PRAN-RFL products to every country in the world and In that process a lot of employment opportunities will be created in the country. If necessary, we have planned to manufacture products in at least 4-5 places around the world, subject to approval from the government”.
Kamruzzaman Kamal, Director (Marketing) at PRAN-RFL Group, Touhiduzzaman, Head of Public Relations and high officials of the group were present at the event.
