Despite a challenging economic landscape, Robi remained steadfast in delivering enhanced value to its shareholders and customers by prioritizing operational efficiency and strategic investments. The year was marked by economic instability, high inflation, and market disruptions, which impacted consumer purchasing power. Nevertheless, Robi closed the year with revenue of BDT 9,950.2 crore, reflecting a modest 0.1% increase from 2023. Voice revenue grew by 0.7%, while data revenue increased by 2.2% year-over-year. Quarterly performance comparisons showed mixed results. Voice revenue declined by 8.4% from Q3’24, while data revenue increased slightly by 0.1%. On a year-over-year basis, Q4’24 voice revenue grew by 1.7%, while data revenue saw a sharp drop of 13.9%, largely due to tremendous market pressures to reduce data price and the knock-on effect of high inflation in the economy that dented consumers’ purchasing power. The rise in SIM tax from BDT 200 to BDT 300 in 2024 posed additional challenges for subscriber acquisition, further compounded by aggressive market strategies from competitors. As a result, Robi’s subscriber base decreased by about two million, ending the year with 56.7 million active subscribers. Internet subscribers declined by 2.1 million to 42.6 million, although more than 500,000 4G users were added to the network in 2024.
