Two case studies on bKash have been featured in the local edition of Dr. Philip Kotler’s ‘Essentials of Modern Marketing’, a press release said Wednesday. Two bKash case studies titled, “bKash: Bangladesh’s MFS Story” and “bKash App, A Household Tool” in the book will be inspiring the new-era marketers. In the ‘bKash:
Tag: Essentials
BNP blames corruption for soaring prices of essentials
BNP Secretary General Mirza Fakhrul Islam Alamgir on Wednesday alleged that the prices of essentials are going up alarmingly due to the government's 'corruption' and 'mismanagement'."The management of the essential consumer goods market is held hostage by a syndicate of some corrupt businessmen who are beneficiaries of the illegitimate government,"