Chery Automobile Company Limited, a partner of Jaguar Land Rover, has officially started operations in Bangladesh through Asian MotorspeX Limited, a subsidiary of Asian Holdings, a press release said Saturday.
The company started its journey with a launching ceremony which took place at the Grand Ballroom of the Radisson Blu Dhaka Water Garden Hotel in the capital on October 7, 2022.
Bangladesh cricketer Tamim Iqbal has been signed as the brand ambassador of Chery Bangladesh. The newest hybrid and electric automobile models from Chery Bangladesh will soon be available on the Bangladeshi market.
With over 25 years of experience in the international market, Chery automobile company ltd, has been serving over 10 million customers in 80 countries. Chery has established itself as an international brand focusing on technology, innovation, accessibility and on-road performance.
The cars of the Chery brand have been made with a fusion of European design language and Oriental aesthetics. In 2012, Chery entered into a high-end joint venture with Jaguar Land Rover group to collaborate on design and technological development aspects of their manufacturing.