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Bangladesh Sustainability Alliance begins its journey

The Bangladesh Sustainability Alliance (BSA) embarks on its journey as a collaborative initiative of the country’s top businesses and development organisations to practise and promote the sustainable development agenda on a broader scale.

As a first of its kind initiative, the BSA, aims to address the sustainable development agenda on a broader scale. More immediately, the Alliance will work on implementing programmes, initiatives, and actions that will offer practical solutions to reducing the plastics pollution and promoting circularity.

The launch event took place at the Intercontinental, Dhaka on 06 November, 2023.

The Founding Members of BSA Alliance have been visionary and pioneering in getting together as an Alliance. They are BRAC, Pran-RFL, Standard Chartered Bangladesh, Unilever Bangladesh Limited, Bangladesh Petrochemical Company Limited, Marico Bangladesh Limited, Intercontinental Dhaka and PepsiCo Bangladesh.

The Chief Guest of the event, Mr. Saber Hossain Choudhury, Member of Parliament, Special Envoy to the Prime Minister on Environment and Climate Change expressed his appreciation for the Alliance and said, “We need to get all kinds of industries join this coalition and not just the big multinational companies. You can be the trailblazers but who will follow the trail? We need all kinds of engagements from the big corporates to the SMEs. I can only say that there will be constructive engagement from the ministry and wish the best for this initiative.”

Zaved Akhtar, Chairman and Managing Director of Unilever Bangladesh Limited said, “As the world realized the potential crisis of plastics on our environment, Unilever proactively committed to tackling the issue holistically. Through innovative strategies in Bangladesh, we are working on reducing virgin plastic use, collecting plastic waste, and promoting circular practices. Even with the progress made, uncollected plastic still plagues our communities, emphasising the need for stronger systems and partnerships. Bangladesh Sustainability Alliance will play a critical role in facilitating collaboration with like-minded partners in our journey towards our collective vision of a waste-free Bangladesh and lead the systemic change needed to forge the path towards achieving Vision 2041 for Bangladesh.”

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