Lay’s, one of the world’s most loved potato chips brand from PepsiCo, has launched the transformative ‘Lay’s Made In Bangladesh’ initiative in partnership with Transcom Consumer Products Limited, a press release said Wednesday.
The launch ofthe ‘Lay’s Made In Bangladesh’ initiative stems from PepsiCo’s presence in the country of over two decades because of its strong and fruitful partnership withTranscom Group. Benefiting from Lay’s existing popularity in Bangladesh, this initiative will meet the robust and growing local demand for innovative formats and flavors in the booming potato chips market, bringing a delightful snacking experience to consumers.
One of the distinguishing features of the Bogura plant situated in the north of Bangladesh, the hub of potato production, lies in its close association with agriculture. Lay’s has set ambitious targets, starting in the very first year with procurement of~10,000 MT volume of high-quality chip-grade potatoes by forging robust ties with over 1200 local farmers and providing them with a reliable market through buy-back arrangement.Upskilling the value chain to strive for qualityas a differentiator will be key to PepsiCo’s potato volume ramp-up journey. This state-of-the-art facility will also serve as a hub of employment, creating a multitude of direct and indirect job opportunities.The positive impact of this plant reaches far beyond its walls, as it will foster a ripple effect throughout the entire go-to-market structure.
Pranav Mehta, Country Manager, Foods, PepsiCo, said, “Lay’s is a globally loved brand known to create magical moments of togetherness. The response for Lay’s has been no different in Bangladesh and has encouraged us to launch ‘Lay’s Made In Bangladesh’ initiative with our trusted partner, Transcom.”
Ahmed ElSheikh, President, PepsiCo India,said, “We are proud of this historic milestone in Bangladesh where PepsiCowill be able to engage and work closely with a strong farming community. We are optimistic that the latest technology and know-how potato cultivation will help the farmers and local communities flourish hand in hand.”
Simeen Rahman, Group CEO, Transcom said, “We are confident that PepsiCo’s commitment to the market will reciprocate with accelerated growth for the company and Lay’s.”
