The Pepsi on Thursday unveiled its latest campaign in Bangladesh featuring Brand Ambassador Salman Khan.
The new campaign TVC extends Pepsi’s new more fizz more refreshing positioning in the country and showcases Salman Khan in a dual role.Taking the swag quotient several notches up, the film features one of the most loved characters from the 90’s,coming face to face with the modern-day Salman Khan.
Bringing back the nostalgia of the 90’s, the film opens in a bungalow where Salman of the 90sbumps into Salman from the future. ‘Amake welcome korbe na?’ asks modern day Salman leaving the other one curious for more. Thrilled to see his hunky future SWAG avatar, the 90’s Salman engages modern Salman in a series of questions to know more abouthis future self.
Future eo amar body? Same. Fans der bhalobasha? Same. Aar biye? Hoye geche..Tomarshob girlfriends der – this fun banter between the two is sure to leave fans completely entertained. The TVC cheekily concludes to reinstate that while all else may remain same in the future, Pepsi® has more fizz and more refreshment this Summer.
Speaking on the launch, Naseeb Puri, Senior Marketing Director, Bangladesh Region, PepsiCo said, “We have received great feedback on the product and fueled by this positive sentiment, we have launched a quirky 360-degree campaign to ensure that our consumers enjoy Pepsi like never before.”
“We are very excited to kickstart the More Fizz More Refreshing campaign in Bangladesh with this innovative storyline. We are confident that this campaign will resonate strongly with our consumers, given the entertainment quotient in this film.”
Pepsi brand ambassador, Salman Khan, said, “My fans have showered love to all my characters over my career, however Prem has held a special place in their hearts as well as mine.The storytelling, the nostalgia, the double trouble – shooting for the More Fizz More Refreshing Pepsi film has been a great experience and I am very excited for my fans across the country to see it.”
The new Pepsi TVC will be amplified via robust 360-degree campaignspanningTV, digital, outdoor, and social media. Pepsi® is available in single serve and multi serve packs across all modern and traditional retail outlets as well as on leading e-commerce platforms.
