Bangladesh Brand Forum hosted its flagship event, the 12th edition of Communication Summit, in collaboration with Cannes Lions International Festival of Creativity and in association with The Daily Star at InterContinental Dhaka.
The day-long summit brought together local and global industry professionals and thought leaders to exchange insights on communication trends, strategies, challenges, and solutions.
Themed under “Creativity in the Age of Disruption,” the summit aimed to address the multifaceted aspects linked with modern communication strategies and sought to provide a panoramic framework to adopt the disruptive approaches in creative communications through a diverse agenda comprising an expert set of speakers.
The summit hosted an engaging agenda comprising 03 Keynote Sessions taken by renowned global experts, 04 pertinent Panel Discussions, 03 Insight Sessions and 01 Case Study.
The summit featured timely and effective issues like “Customer-Centric Advertising: Aligning the Creatives to Deliver Personalized Experiences in New Media Age, AI in the Creative Industries: Opportunities and Pitfalls, Shaping the Future of Media Consumption: Trends, Technologies, and Audience Engagement,” in the intensive insight sessions.
The stage of the 12th Communication Summit was also graced by distinguished and reputed local speakers, including Galib Bin Mohammad, Brand and Marketing Consultant; Salahuddin Shahed, Chief Executive Officer, FCB Bitopi, Tanvir Hossain, Executive Creative Director, Sun Communications Ltd.; Drabir Alam, COO & Director, X – Intergrated Marketing Agency; Risalat Siddique, Chairman (The Man of Steel), Analyzen Bangladesh Ltd.; Shamim Uz Zaman, Head of Brands & Marketing Communication, Robi Axiata Ltd.; Urfi Ahmad, Brand and Communications Director, Banglalink, and many more. Additionally, Kaniska Chakraborty, renowned Brand & Communication Professional conducted the summit.
